Kitboys is a creative label that emphasizes footballing culture.
Our purpose is to fuse and blur the lines
between urban culture and sport.
Propelling the game forward,
while fully synthesizing the realms in which we grew up.
Using our brands platform we will shift the emphasis
from the players
to the fans and supporting communities,
thus pioneering a segment of futbol culture
that has yet to be fully formed.
Ultimately raising more awareness for the sport itself.
We aim to provide a deeper understanding of culture and sport
in a country where it is only analyzed on surface level.