Reconstruction is a design project centered around the rebuilding of various footballing kits and reconstructing them into one complete piece. Its purpose is to create a deeper dialogue on a specific theme about the sport of soccer through the reconstruction. Each project is centered on a specific design theme and is completely built to reflect that story. The reconstruction of a footballing kit allows me to break the barriers of thought behind what a football kit should look like and how it should be represented. The kit, itself, is symbolic and personifies an identity. I’m simply adding depth to the conversation. New segments of fans form within the sport over time and it’s becoming increasingly more creative and complex. I’m highlighting those ideals and these individuals as well. My perception is influenced by my life growing up in the game and my overall urban influences.
Kitboys, being founded in Atlanta, naturally have a connection with our hometown team, Atlanta United. The Atlanta United split kit brought the biggest influx of followers and eyes to the brand. This piece is seen as a staple in the history of Kitboys. The kit features the 2017/2018 home and away kits for Atlanta United. The shirt displays a cut and sew pattern which places the panels of the kits in opposite quadrates introducing an innovative approach to your standard split kit. The kits were modeled by Atlanta’s own Yosef Samuel and Andrew Moullin. Having the pair involved was monumental as it gave us a direct connection with the club, as both currently play for Atlanta United 2. The duo displays everything that we, Kitboys, stand for. Guys with a passion for the game molding the future of the sport here in the states. This jersey was featured on several media blogs including the world renown Soccerbible.
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Urban Pitch: http://urbanpitch.com/atlantas-kitboys-club-positioning-forefront-soccer-culture-america/